Marketing Your Home
MAXIMIZING EXPOSURE OF YOUR HOME TO POTENTIAL BUYERS
Many properties are listed on the MLS online database as seen on the property search page of this site, but in this new era of real estate, your real estate professional must go well beyond the sea of thumbnail shots in MLS in order to sell your home quickly and for the highest price.
Market exposure demands more than placing the property on MLS. Studies tell us that over 80% of buyers today begin their search online. As such, I invest heavily in marketing websites that attract an abundance of buyers. I strategically time the release of new listings using key phrases that I know are proven to generate the most inter- est, and then market each property on up to 14 different websites, including my company website, which is the leading brand in Real Estate traffic. The Century 21 site has 3 times the number of unique visitors per salesperson.
Gone are the days of just putting up a ‘For Sale’ sign in front of your home, although I do that too!
A PROVEN MULTI-MEDIA MARKETING SYSTEM:
MLS (MULTIPLE LISTING SERVICE)
My standard practice is to advertise your property on MLS, the largest online database of available real estate in Canada. This website is accessible by every real estate agent in the area, each with (on average) four clients potentially looking for a place just like yours. MLS Listings contain complete and detailed information about the property, such as, list price, room sizes, inclusions and exclusions, full colour photographs, and more. This listing data is also made available to the general public through sites like MLS.ca (Realtor.ca).
DEBORAHSELLS.CA, CENTURY21.CA, WORLDPROPERTIES.COM
Through my own personal website, deborahsells.ca, you will gain even further web exposure beyond the Century 21 web site. Focusing specifically on homes in my region, my website will bring a significantly greater amount of traffic to view your listing. Your property will ALSO be featured prominently on it’s own personal website, the century21.ca website, and several other real estate sites such as worldproperties.com to give your listing the best possible exposure, worldwide, to the greatest number of potential buyers.
There are only two ways to find a buyer. One, you can wait for them to find you, or two – you can proactively go out and find them. I maximize both reactive and proactive approaches to find that perfect buyer.
You will receive real-time feedback direct to your e-mail inbox from agents whom have taken their clients through your property. I analyze all feedback and continually tweak your listing for maximum appeal.
UNIQUE TOLL FREE PHONE NUMBER
Unique toll free number for the listing including an audio description and the options to:
-Redirect call to agent
-Text listing information to mobile phone
-Leave a voice message for me (voicemail is forwarded to me)
24/7 DIRECT-TO-TEXT ADS
As buyers drive through your neighbourhood to check out potential homes for sale, your For Sale sign will have a unique text number prominently displayed that will give them instant access to your listing details. I have booked many appointments with this subtle marketing feature that makes buyers more comfortable with the process.
COMPLIMENTARY HOME STAGING CONSULTATION
Studies suggest staged homes seller faster and attract more money than their un-staged neighbours. In a changing marketplace, a staged home can be the difference between selling your home or not. Staging can be as simple as removing some clutter to as detailed as redesigning or refurnishing rooms.
FEATURE SHEET FOR THE LISTING
Your feature sheet PDF will be created based on your design selection. They can be printed to showcase your property at its best for buyers to take home at the end of the open house. Breathtaking photos and vibrant descriptions make up your customized feature sheet designed as a memorable take-away for visiting buyers and their agents.
I give two reward AIR MILES for every $1000.00 of real estate volume transacted. A fantastic source of interest, attracting many more prospective buyers.